e-Commerce Sweet Spot for Search Engine Marketers in e-Commerce Gifts Industry

Oneupweb Search Marketing Study Helps Retailers Capitalize on Valentine's Day Optimization & Pay-Per-Click Advertising Trends--Online marketing firm Oneupweb today released its study, Searching for Love: Valentine's Day Online Retail Buying Trends, revealing that online Valentine's Day buying peaked on February 6th, while shopping continued through the 12th, and the bulk of activity occurred on Mondays and Tuesdays, probably while consumers were at work. Furthermore, the study underscores the importance of natural search optimization to well-balanced e-commerce marketing plans, discovering that natural (or free) search engine results provide 34 percent more traffic and 21 percent more sales than paid search (or pay-per-click) campaigns. The study, which is available free at Oneupweb.com, tracked nearly 300,000 consumers from February 1st through the 13th across a wide variety of internet retailers selling Valentine's Day related products and services.